Cannes Lions

STORAGE SOLUTIONS

DDB TRIBAL GROUP, Hamburg / IKEA / 2011

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Overview

Entries

Credits

Overview

Execution

We’ve developed special IKEA PAX software and made it available for free downloading.

This software gives you the same benefit as the actual products on your computer. It’s saving a lot of HDD space using archive-icons of the PAX Series. Just by using the software and sending PAX data cabinets by e-mail spreads the benefit and the software since it’s completely free to use.

Outcome

By using the website as a promotion space, and standard IKEA newsletters to spread the address, we were able to achieve widespread propagation on a low budget.About 150,000 customers have so far downloaded the software at ikea.at.

The software helped to boost sales of the IKEA PAX series.

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