Dotti’s Vintage store is one of many small second-hand stores in the heart of Zürich. The objective was to promote Dotti’s Vintage ahead of its competitors, draw in more customers, and improve sales.

Dotti’s Vintage store specialises in clothes and accessories from the stylish 50s, 60s, and 70s. The owner, Dotti’s chooses every single piece, with careful sensibility for fashion. Some of the pieces are real treasures, but all of them have real good style.

The promise: Every customer can dress with more style and taste at Dotti’s than in any other second-hand store. At Dotti’s Vintage, most clothes have almost never been worn, and their patterns and colours have lost nothing of their beauty and elegance.

The in store communication proved to be a real eye-catcher. Over the first few weeks, the numbers of visitors multiplied, prompting the owner to extend the opening hours. Many visitors stayed in the store to exchange stories about the vintage pieces with the owner and other customers. The owner Dotti was able to triple the size of her store, and her offering of vintage pieces.