Once the insight was clear, the implementation was simple: we place mirrors in all Orbital shops, and each mirror had different stickers with the models of the sunglasses. People could choose the models they like best, and see how they fit their faces, which is a decisive point when someone wants to buy glasses.

Although the results of the activation were not measured in numbers, the effects it had on people was ironic: we did something to let them wear the sunglasses without entering the stores, and more people enter the stores once the mirror was put in place.