Taiwan is a society dominated by public opinion, and each 'urban renewal' project on

average takes more than 15 years. Local governments need to hold meetings and consult with residents for a prolonged period of time. The biggest challenge of reconstruction is not just the physical rebuilding of the city but the rebuilding of people's hearts. The situation

calls for respect and understanding.

The New Taipei City Government (NTCG) is implementing two major reconstruction projects – Wenzaizun and Wugu Garbage Mountain. These projects cover a vast area and involve millions of residents who live in old and dilapidated urban spaces. Many residents have been looking forward to the reconstruction for a long time, but when facing relocation, their hearts are still filled with reluctance and doubt. How can we help this city progress and reduce the anxiety that accompanies change?

"The Stories of Change" are different from the typical government advertisements we are used to.

If the purpose is to showcase achievements, there are plenty of impressive numbers that can prove performance. If it's for election purposes, shouldn't the face of the government leader be prominently featured in the ad? If it's for promoting government policies, why not boast about the amazing projects and arrangements that the government has accomplished?

However, "Stories of Change" series made for urban redevelopment, does not follow this formula. It overturns the expected image of government advertising and instead sits gently beside people, recounting their stories with a soft voice. It talks about the sadness and expectations, the feelings of vacillation between the past and the future, and the contradictions between change and constancy. Throughout the journey of necessary change, it sincerely accompanies and listens to everyone, walking with them through all the unease.

'Stories of change' Inspired by real residents' interviews, showcasing the power of empathy and respect in government advertising via an emotive film series for two massive urban redevelopment projects in New Taipei City.

The redevelopment of Wenzaizun and Wugu Garbage Mountain, thousands of illegal buildings and illegal dumping grounds. 'Stories of Change' film series aim to engage the public and win support for two massive urban redevelopment projects.

Many residents have been looking forward to the reconstruction, but their hearts are filled with reluctance and doubt. Based on these two insights, the video incorporates real interviews and dramatizes two youth stories:

We hope The Stories of Change series can comfort and encourage residents, make them move forward and pursue better future.

Based on these two insights, the video incorporates real interviews and dramatizes two

youth stories. We invited Golden Award Director Chin-Yen Yee and young, talented actors Huai-Yun Zhan and Chin-Yu Pan to apply dynamic style to evoke people's inner longing for the future.

EP.1 Yesterday And Tomorrow

Insight: The swing between past and tomorrow

Story:

Facing the upcoming relocation, the childhood sweethearts who grew up together started a conversation about yesterday and tomorrow. Tomorrow will always be able to carry the memories of yesterday as they move forward into the future.

EP.2 The Beginning of After

Insight: Impossible to change

Story:

A father and son, living a life of self-deception. Neither of them can face up to reality or believe that they have the power to change, until they both pick one thing to start with. We adapted the real stories to reflects the plight of the Wugu Garbage Mountain.

Dispensing with traditional propaganda, after the film series went online, we set a new record for the number of positive discussions in government ads.

3,000,000 views within a week, 110k likes, and 24% increase in NTCG’s Governance Satisfaction.

Rebuilding a city involves not only tangible buildings but also intangible emotions.

To make people change, we need a special kind of courage, called LOVE.

Today, Wugu Garbage Mountain has become a beautiful park, and Wenzaizun's Illegal iron factories have been torn down. Most residents restart their new life in an almost peaceful way throughout the process.