Cannes Lions

STORY OF I

MacLAREN McCANN, Toronto, On / WENDY'S / 2014

Case Film
Case Film
Presentation Image
1 of 0 items

Overview

Entries

Credits

Overview

Description

This heartwarming short film poem was inspired by the things children love - picture books, illustrated bedtime stories, and a simple original songs raises awareness for The Dave Thomas Foundation for Adoption Canada.

Execution

We were inspired by the things children love - picture books, illustrated bedtime stories, and simple songs. Then we created a short poem. It became an original song. And then we used it to create a heartwarming, animated short film that we call, The Story Of i.

Outcome

The Story Of i exceeded our expectations, and earned over 4,000,000 campaign impressions and 120,000 video views. The film helped the DTFAC establish a deep connection with a female Facebook audience and an opportunity for future engagement. Ultimately, we created broad awareness of the good work done by The Dave Thomas Foundation For Adoption Canada and most importantly, we helped foster children find loving, permanent families.

Similar Campaigns

12 items

Sir, this Wendy's is a Morty's

ADULT SWIM, Atlanta

Sir, this Wendy's is a Morty's

2022, WENDY'S

(opens in a new tab)