Cannes Lions

STORYBOOK FOR ALL EYES

BBDO PROXIMITY THAILAND, Bangkok / ASSOCIATION FOR THE BLIND AND VISUALLY IMPAIRED / 2014

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Presentation Image
Case Film

Overview

Entries

Credits

Overview

Execution

We combined English alphabets with Braille letters. As a result, we developed a font that can be read by both seeing and unseeing eyes. In addition, we embossed an image in every character illustration so every type of reader could "see" both words and imagery together. Moreover, we donated the storybooks to the Association of the Blind and also the 'School for the Blind of Thailand'.

Outcome

More and more blind kids are able to read and enjoy books together with fully sighted kids because of these storybooks. Blind kids no longer feel lesser. This helps to support the equality of the blind and the fully sighted.

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