"Storytime" encourages parents to embark on the ultimate escape from their kids, giving them the go-ahead to indulge in all sorts of mischief. As the global capital of adult freedom, Las Vegas wanted to prompt adult visitors to be bold and find an escape for themselves-by any means necessary. "Storytime" is packed with witty humor and comedic nuance, reminding viewers of the importance of taking a break from their loved ones and recharging their batteries-especially when it's in Las Vegas. There are few destinations that can romanticize the experience without showing the destination itself, but by telling the story of how far some will go for the Las Vegas experience, this ad does just that.

In Storytime, a father reads his child a bedtime story the night before their planned family trip to Las Vegas. Doe-eyed, the child listens intently as his father tells a false narrative of Las Vegas, the mysterious destination where broccoli is the most popular food. The boy’s face shifts to worry as his father continues to explain that broccoli is, in fact, the only food served in Las Vegas. There’s even an entire street lined with skyscrapers — filled with dentists. At this point, fear sets in, and the child proclaims he does not want to go to Las Vegas with his parents tomorrow as he rolls over in bed. The message “You can bring your kids to Vegas,” appears as the father pumps his fist in triumph while feigning disappointment, “but why would you?” Our father’s ploy to enjoy a child-free trip to Las Vegas was a success.

Through the launch of its first two ad spots, the Why Would You campaign drove over 228 million impressions, and “Storytime” organically sits as the second most watched video on the official Visit Las Vegas YouTube channel, with over 20 million views. By year’s end, Vegas reached 35.8 million visitors, an over 20% increase from the previous year. And during the fall, Las Vegas became the first destination on TikTok to reach more than 1 million followers. Rather than accepting the fall travel lull following the post-COVID-19 summer of revenge travel in 2022, we seized an opportunity to create a compelling, new narrative that transcends the end of the “summer party.” The latest spot, “Check,” launched in April 2023, reinforces the need to ditch the family and take a real getaway in Las Vegas, employing a fresh, new scenario depicting what happens when you let your in-laws join the fun.