WUNDERMAN THOMPSON, Sao Paulo / COCA-COLA / 2020
Coca-Cola wanted to join the conversation around the launch of Stranger Things' season 3. The target of Stranger Things has a pretty big range, but is mostly focused on teenagers - the same target of Coca-Cola.
A crushed Coca-Cola can, exactly like the one Millie Bobby Brown crushed with her mind in the first episodes of the series, with a 220 ml can of real Coke inside. A limited edition that came from the world upside down to the real world.
The Stranger Coke kits were exclusively sent to Brazil's top teen influencers and top entertainment vehicles to share this incredible, one-of-a-kind and exclusive can. The kits were sent directly to influencers and vehicles, making the experience more robust and desired.
Stranger Coke, the first crushed Coca Cola can in the brand's history. It had a unique design, developed to fit a real 220ml Coke inside.
The can was screened over the original 1980s can that appears in the series.
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