Burger King needed an idea that would help increase app downloads and restaurant traffic, while generating engagement with the target.

We took consumers through a journey that started in the app and ended with traffic to the store, generating conversion.

We found the perfect match with Gen Z - Millennial Burger King consumers and the Stranger Things fandom, reaching them through the platform they use on a daily basis.

Using facial recognition, we created a payment experience in our app that had never been used before in Argentina. Users made Eleven’s iconic telekinesis face, allowing them to order the Stranger King combo and pick it up at restaurants.

The campaign ran from June 6th thru July 17th, 2022, and thanks to the huge success of the campaign, we had a second round on August 5th - 31st, 2022.

+300% increased app downloads

+60% increased digital sales through app