Cannes Lions

Strangers

AIRBNB, San Francisco / AIRBNB / 2022

Awards:

1 Shortlisted Cannes Lions
Film
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Overview

Entries

Credits

Overview

Execution

We open in the dark of the night in a wooded area. Three shaggy travelers arrive at a home, and peer in through a window. They enter and slowly observe the home in the dark. We’re not exactly sure what they are, and they feel a bit threatening. We end the night not knowing what will happen. The next morning we realize that there was nothing to fear as we watch their delightful experience staying in an Airbnb. They sip their morning tea, listen to records, go hiking, and enjoy time to together. We realize how much we are all the same when it comes to staying in an Airbnb. Their stay comes to an end, and as they leave and we reveal that perhaps they were normal people all along, and invite viewers to try hosting strangers in their own Airbnb with the line, “Strangers aren’t that strange.”

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