Cannes Lions
FCB, New York / FDA / 2017
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This is a modernized version of the classic fairytale, “The Three Little Pigs,” with an added twist. The Big Bad Wolf goes to Straw City for a bite to eat. But it turns out that the Big Bad Wolf is unable to blow down even a single structure, as his lungs are stunted from smoking as a teen keeping them smaller and weaker forever.
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