Cannes Lions

STREET ARTISTS

SAATCHI & SAATCHI, Milan / VISA / 2013

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Overview

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Credits

OVERVIEW

Execution

Through this street artists' show thousands of people who were doing shopping knew V PAY and, those who were already holders, had the opportunity to make a transaction with safety.

Outcome

More than 12,600 persons have attended these performances.

More than 3,000 transactions have been effected and we’ve gained just €500.

Just for this time, to have gained tiny offerings has been a success.

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