Cannes Lions

STREET SUMMER

4CREATIVE, London / CHANNEL 4 / 2012

Overview

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Overview

Description

Channel 4 contacted us after asking if we'd be interested in producing something to promote Street Summer, a seasonal programming strand. So we set about creating the world's first augmented reality spray-can, based on an idea by 4Creative. This was launched via targeted social channels and the Channel4.com website to be an accompaniment piece for the broadcast season. In four weeks, the app was downloaded over 75,000 times with over 100,000 pieces of unique art geo-tagged via the Google map.

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