Cannes Lions
WIRZ BBDO SWITZERLAND, Zurich / ZURICH TOURISMUS / 2015
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Giuseppe, an actual Zurich street sweeper driver, has the best job in the world: he gets to spend every day with his one true love – the city – and take care of it with a great deal of devotion. In his homage to his home town, it’s clear that you’re seeing a true local who loves his city and not just a tourist office that is trying to capitalize on certain clichés.
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