Cannes Lions

StreetEye

LEO BURNETT , Mumbai / ACKO INSURANCE / 2021

Presentation Image
Case Film
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Background

Indian roads suffer from a widespread pothole problem. One that becomes hundred times more dangerous during the rains, as submerged roads cause the potholes to become invisible.

This claims the lives of thousands of two-wheeler commuters every year.

We developed Street Eye to help them navigate the roads more safely. Our intention was to design a product that was state-of-the-art and precise in its functioning, but built in a most cost-effective manner. As we aim for it to be accessible to every last commuter and safeguard as many lives as possible. The challenges we faced were how to detect something through muddy water during heavy rains, we also need to account for the vibration of the motorbike. We experimented with cameras and sonar but then found a unique way of using LiDAR which is generally used in self-driving technology.

Idea

During the Monsoons, due to heavy rains majority of India faces water-logging problem as well as the number of potholes on the road also increase. Lives are lost because fast-moving two-wheelers are unable to spot these potholes on the road, and thereby unable to avoid them or slow down to reduce the impact.

Street Eye is a motorcycle-mounted device that alerts riders to the presence of a pothole on the road ahead and helps gauge its distance. This information helps riders swerve to avoid them or even slow down in time, reducing the risk of an unfortunate accident.

We adapted the LiDAR technology to detect spacial disturbances (potholes) on the road through linear mapping.

Strategy

Post the beta testing stage. We would seek all the necessary road transport authority permissions, we would also apply for IP65 and IP68 certification.

Street Eye will be first made available to Acko Insurance two-wheeler customers, existing as well as new. The goal, however, is to mount it on every two-wheeler across India and safeguard as many lives as possible.

Execution

Street Eye is fitted with light-detecting stereo cams which make use of machine learning to get more efficient constantly. It is coded to perform linear mapping and detect spatial disturbances.

The main componant is the LIDAR instrument, a remote sensing method that uses light in the form of a pulsed laser to measure ranges.

Imagine a biker riding in the rains at 40 kmph. StreetEye’s beams stereo map the path ahead by taking measurements of the road ahead. Should it encounter a pothole the measurement would increase by a few centimeters signalling the device of a pothole ahead and it would immediately alert the rider through audio and visual signals. All of this, in microseconds

The device is also equipped with an electronic gyro which helps stabilise the system to the coded requirements which compensates for the Motorbike vibrations. It can also be recharged easily using a USB-A cable.

Street Eye’s development is at the penultimate stage where the preliminary design has been put through months of pilot runs. This process has helped us identify issues in electronic function and better the mechanics of the design. Studying data from multiple tests also helped perfect the code. We’re now in

Similar Campaigns

1 items

ACKO IPL Films - Catch the Logo

LEO BURNETT ORCHARD, Bangalore

ACKO IPL Films - Catch the Logo

2021, ACKO INSURANCE

(opens in a new tab)