Cannes Lions
ALMAPBBDO, Sao Paulo / GOL AIRLINES / 2013
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Description
Gollog is Gol Airlines’ delivery service. It finds recipients fast, no matter where they are. To communicate this benefit in digital magazines we created “StreetView Delivery”, an iAd that combined built-in GPS tracking technology with Google's Street View API. When arriving at the ad, the reader saw the street view image of the location he was at, followed by an animated hand delivering the Gollog package. A tag on the package also showed the reader's exact address. The ad was featured in Brazil's most influential digital magazine - Veja.
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