Situation:

with these trailers we want to increase the attention on handball and promote the start of the league

Brief:

Creating attention for the new season and the start of the handball league

Objectives:

Show the strength and coolness of the league to create a higher popularity

Creating contrasts:

the hardest sport with the strongest men: handball

on the contrary

the softest music with the sweetest lyrics: musical

Allover: And makes the world a better place with the greatest athletes

attract new target groups to the handball league and increase the value of the league

- Implementation

in the context of 2 shooting days and a crew of 25 people the shooting was realized in Berlin

- Timeline

2 weeks conception

4 weeks production

2 weeks shooting

2 weeks post production

- Placement

Pay-tv (sky) and social media

- Scale

80K

unfortunately there are no figures available