Cannes Lions

STUCK IN TEETH

ADK TAIWAN, Taipei City / SHALLOP / 2016

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Floss pick was invented to easily remove food residue, but the thread of floss pick in Taiwan is usually not fine enough. It caused floss stuck in the teeth and make people feel embarrassed when stuck happened – floss teeth became not easy any more. It terribly confused Taiwanese who is used to floss teeth to clean the teeth. Shallop found this issue and developed the all-new product - to make everyone can enjoy and feel relieved when they floss the teeth. An unorthodox approach has been adopted to reinforce the problem of floss stuck, let everyone obviously feel how embarrassed would it be when the floss stuck between the teeth and you even need to give more effort. Try to bring the benefit of extreme smooth floss picks – easy to use, never get stuck.

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