This radio spot follows the actions, thoughts and experiences of a man in a motel room. As the story unfolds, many of his actions and observations are revealed to have a monetary amount tied to them. Sometimes it is one amount, other times the amount increases depending on his actions.

The spot ends with the announcer explaining that the longer your business' truck driver is stuck out there (i.e stuck in a motel because their truck has broken down), the more it costs your business. The call to action is then to make sure you only fit genuine Mercedes-Benz Truck Parts to prevent this from happening.