A new Galaxy phone has just launched, and in an oversaturated smartphone market, Client has tasked Agency to come up with an integrated marketing campaign that will announce the newest feature of the phone; Super Slow-mo.

Our answer: An fully experiential booth that allowed users to try this feature out for themselves.

Studio 9 is located in the busiest area of Kuala Lumpur and invited people to come over and experience the phone for themselves.

Yes, mobile phones are hardwares that make life more convenient in many aspects.

However, we wanted to show through this activation that mobile phones can also capture those split second actions and turn them into unforgettable moments.

After 1.5 months of planning, Studio 9 was launched on May 3, 2018 and lasted until May 31 2018.

Studio 9 was open daily from 10am to 10pm with a live stream being shown on the Elite Outdoor LED Screen from 6-8pm; right at the peak of foot traffic in the area.

Studio9 was fully air-conditioned and was a steel based structure with glass wall finishing so to allow consumers outside of the booth to see what was happening.

Right across the road of Studio9, Giant Screen (Pavilion Elite Screen) is located

Scale of Pavilion Elite Screen (digital OOH media) is 22meter (h) x 60m (w) in Pavilion Shopping Center which is the one of the most premium shopping malls in Kuala Lumpur.