Cannes Lions
NBC UNIVERSAL GLOBAL NETWORKS ITALIA, Rome / NBC / 2013
Overview
Entries
Credits
Description
This year we have created STUDIO ON STAGE, a table/desk calendar that, with its recreational approach, invites the viewer to play with cinema.
Execution
Choosing different monthly backdrops dedicated to the different genres of the great American movies and selecting characters and props, every month you can make your own film. Made of a wood base, allows the brand to live beyond the calendar, since some of the figures are magnets to use anywhere else.
Outcome
The channel created a calendar distributed 2.000 items for the traditional (and highly expected, after 15 years) Christmas Direct Mailing, a 365 days per year “advertising space” in the houses and offices of the most influential opinion leaders (journalists, media management, VIPs, talents, investors).
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