•Branded video channel

•Facebook tab

•Intro video

•3rd party stunt clips

•Social content

•Paid media

•Final video

• Over 25 million Completed Video Views across entire program

• 2,700% increase in Brand Subscribers jumping us above 3 core category competitors

• On Facebook, we had 1,000% increase in Likes, 1,500% increase in Comments & 600% increase in Shares

• Campaign overall had a reach of 100 million+ impressions

• 5% gain in sales volume and 4% sales increase from the previous quarter.