Cannes Lions

Style Is Why

THE POOL COLLECTIVE, Sydney / OPSM / 2017

Film
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Proving eyewear doesn't hide us from the world and instead reveals our unique inner style, OPSM launched a new brand campaign that reflects the distinctive style of regular everyday people.

The campaign spotlights Australians who have an innate sense of style and self. These images are married to the voice over of philosopher, author and social activist, Dr Cornel West, whose personal discourse on style adds a spirited tempo to the campaign.

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