Cannes Lions

Styrofoam

CARMICHAEL LYNCH, Minneapolis / SUBARU / 2016

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Overview

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Credits

OVERVIEW

Description

What happens when you stop treating garbage like garbage? We traveled to Subaru’s auto manufacturing plant and found out.

Execution

We travelled to Subaru’s automotive plant and simply documented one example of their environmental ingenuity — how they handle Styrofoam.

Outcome

To date, millions of viewers have seen the piece and helped increase traffic to the Subaru environmental site nearly 5,000 percent over last year, further establishing them as an environmentally responsible company, as well showing viewers the power of small changes when it comes to their behavior.

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