Cannes Lions

Subaru

PARK PICTURES, New York / SUBARU / 2018

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Lance Acord spotlights togetherness and acceptance in the latest campaign for the 2018 Subaru Crosstrek. The two-spot campaign features families and unlikely friends coming together in stride with their Subaru Crosstreks, uniting generations, couples and man’s reluctant best friend. In “Forever Young,” old meets young in a joint ‘fishing’ trip turned surfing escapade. While one grandfather relies on his long-lived Subaru model, his grandson and seaside protegé continues tradition in the new Subaru Crosstrek. In “Welcome to the Pack,” a new boyfriend takes a pivotal trip with his significant other, tasked with winning both her heart and the trust of her overprotective beagle.

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