The objective was to embed high quality movie clips in the user interface itself, allowing users to have a highly emotional brand experience.

No gimmicks nor CG images were used in the demonstration of the product, instead it focused on the actual design of the car and its high quality. In addition, links to the contents that addressed SUBARU's engineering philosophy intermingled with the menu for product features. Users are automatically led through the site by following the movie clips, which deepen the understanding of the product naturally and effortlessly.