The New Subaru Impreza was launched with the concept of ‘Subaglue’ – an idea inspired by the legendary bonding strength of adhesive - ‘Superglue’ - truly demonstrating that the new Subaru Impreza really does stick.

Invaluable ‘word of mouth’ media was generated by anyone who witnessed the transporter. Also, several motoring magazines picked up on the story and featured the remarkable Subaru transporter in their editorial, further generating more unpaid media space.