Cannes Lions

SUBARU WRX

DDB CANADA/TORONTO, Toronto / SUBARU / 2011

Awards:

1 Bronze Cannes Lions
2 Shortlisted Cannes Lions
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Overview

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OVERVIEW

Description

When it comes to sport car ads, everyone touts the benefit of speed and performance. We decided to look at the potential downside to having a car that’s fast. Namely, that the Subaru WRX will cause you to "come too soon" to your destinations. A tongue-in-cheek approach to talking about performance in a cluttered radio media that requires attention to break through.

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