Cannes Lions

SUBARU XV

REVOLVER, Sydney / SUBARU / 2012

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Overview

Description

This spot involved gathering many cars from over the last 40 years of the Subaru family for a shoot out in northwestern New South Wales. It appears that the Subaru's, some old and some new, move through a real traveling car wash to create the new Subaru XV.The interior car wash scenes were shot at an old car wash, while the retro car wash was actually a model just 2m long, shot in a studio and digitally added later. A car transporter was dressed to appear as the car wash and the vehicles actually drove up the loading ramps as it moved along. This quirky spot is based on the idea that the new Subaru XV is created from all the best elements of previous Subaru models.

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