Cannes Lions
PROPEG, Salvador / CARTA CAPITAL / 2017
Awards:
Overview
Entries
Credits
Description
Make the subscribers of Carta Capital Magazine shut up dictators and give voice to refugees.
Execution
During several weeks, Carta Capital subscribers received their magazines at home with stickers containing their personal data attached to the mouth of dictators with the message: "Your subscription can help shut down opression."
Outcome
The campaign had a major highlight in Brazilian Media. The number of subscribers that renewed their subscription rose 18% and the number of new subscribers went up by 8%. During the campaign, 2,5% of all the financial revenue was directed to Migraflix NGO.