Cannes Lions

SUBWAY

EJE SOCIEDAD PUBLICITARIA, San Juan / SUBWAY RESTAURANTS / 2004

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In this spot we have a kidnap victim bound to a chair and about to be gagged. When the phone distracts the kidnapper, the victim launches forwardas if to grab the keys to his freedom. What he really grabs is a bite of the kidnapper's Subway sandwich. Claim: Feel like Subway?

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