Johnson & Johnson briefed us to create a radio awareness campaign that would get people to select Sudafed Day & Night over their key competitors who had long owned the night time treatment space.

We knew that when sufferers are all blocked up and headachy they struggle to get a restful night sleep. So we wanted to show how good and enjoyable a full night sleep can be by using Sudafed.

We used an actor renowned for his intriguing, enchanting and storytelling voice to communicate our message so that people would be captivated by the story being told.