Cannes Lions

SUMMER NIGHT HAIKU READING

DENTSU, Tokyo / MITSUBISHI / 2010

Presentation Image
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

Announce the 'Thunder Night fever!' Summer haiku reading party. In particular, increase the number of young female participants who work in Tokyo, where the event was to take place.

Execution

1. Symbolised thunder, a summer seasonal word in haiku, with a zigzag pattern for lightning.2. Print the event title and the date on a cloud-shaped sticker.3. By placing 1. on 2., the poster is completed. The cloud can be placed anywhere; wherever it is placed, lightening will appear.

Outcome

The poster announcing the haiku event was featured in a number of blogs, which worked to bring in more participants. As a result, twice as many people as the capacity signed up for the event.

Similar Campaigns

12 items

The book of Belgian Roads

LDV UNITED, Antwerp

The book of Belgian Roads

2020, MITSUBISHI

(opens in a new tab)