Marmite spread, it’s a strange taste that divides people.

So to encourage more Marmite lovers we launched a new lighter tasting summer blend.

But even though it was lighter we knew some people would still hate it anyway.

So rather than create one lighter tasting jar we created two.

One for lovers, the Marmite summer of love jar, and one for haters, the Marmite summer of hate jar. Groovy.

We then created a fun and colourful animated film online, where a Marmite-loving hippy kitten takes on a

Marmite-hating rock monster in a musical battle for supremacy.