The media team interpreted the creative idea and implemented it through classic print and outdoor media.

The campaign ran across the country in glossy weekly fashion magazines with a fashion conscious readership, and within national and local papers, leading up to and during the launch of the sale.

The Harvey Nichols flagship store in Knightsbridge saw the highest sales ever recorded in the store’s 181- year history.

The first day of the Summer Sale smashed all previous records, with all Harvey Nichols stores across the UK reporting a double-digit percentage increase upon last year’s figures.

It proved that stand-out creativity drives business results, achieving awareness and sales figures despite a triple dip recession economic climate.

Across the country sales up 70% on 2011.

Flagship store experienced record breaking £2 million in sale on first day.

Stella McCartney and Chloe handbags sold out within 20 minutes of the Knightsbridge store opening.

In the Knightsbridge Menswear Department a single customer snapped up 21 units of Givenchy.