72% of Germans spend their vacation abroad. How do we get them to also consider traveling in Germany by train with Deutsche Bahn?

Simply by showing that it doesn’t make sense to spend lots of money on flying.

Because one can have basically the same experience by taking a train for only 24 Euros. In Germany.

The idea is surprisingly simple: A side-by-side comparison.

On one side we show the most beautiful travel destinations from all over the world. On the other side look-alike destinations in Germany.

But there is one huge difference: The cost of travel is often up to 1,000 Euros higher. Not a big surprise with the super saver tickets of German Rail.

A minimalistic layout lays the focus on the images, enhancing the surprising effect of the striking similarity between the two photographs. To get the most authentic and believable result the images haven’t undergone any retouching other than some slight color and contrast adjustments, as well as correcting lens distortions.