We created a mobile app perfect for the summer: wake up, but only if it´s sunny. You set the time and the alarm only goes off if the sun comes up. When it sounds, it means it is sunny and it reminds you of NIVEA.

The solution shows in a creative way that the brand has understood the relationship of the Brazilians with the Sun and how they spend their freetime.

In the first month online the App reached the position of the most downloaded app. At the end of the summer we reached 150.000 downloads.