Cannes Lions

SUN LOTION

OGILVY ISTANBUL, Istanbul / AVON / 2009

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Overview

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Credits

Overview

Execution

Avon Sun (Protection) Clock. A natural sun clock was created by putting up a 2-meter high Avon Bronze dummy on the coast. This clock’s feature is as follows: The numbers that the shadows fall upon show the SPF factor you should use instead of showing the hour. For example, it shows SPF 35 at 2 pm and SPF 15 at 6 pm.

Outcome

This ambient execution was performed at a selected pilot beach in İstanbul. The sun clock was launched successfully and it caught a lot of attention. The same execution is going to be used more effectively in 3 popular beaches in İstanbul during summer in addition to busy beaches in the south. Since we’re at the beginning of summer, we haven’t reached certain numbers yet, but the number of people who ordered Avon Bronze’s series including 3 products, increased effectively compared to last year’s same term.

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