Since the people of Sao Paulo spend a great part of their time going from one place to another, we had the idea to use 300 taxis moving around the city in order to convey a seaside reality that would generate interaction between passengers and the creative piece in a unique way.

With a budget limited to US$95,000.00, and considering the mobility of the selected medium, we got a speedy coverage for the message in just a few days. Sundown brand succeeded in establishing a good rapport with the population by translating the seaside effect and bringing it to the metropolis.