Cannes Lions

SUNLIGHT KITCHEN CLEANER

LOWE LONDON, London / UNILEVER / 2011

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Sunlight Counters Fear of Failure.Getting certain things real clean can be a real challenge: but if you think it’s tough on humans, imagine how those dishes must feel.In Dishworld, there’s a Wok so greasy, so dirty that he’s convinced that he’ll never get clean – such is the downside of a Pan/wok’s lifeLittle does he know that this is now a Sunlight Turbo home, so (as a sparkling clean glass tells him), he’ll be grease-free in just one wipe of a sponge, and an enthusiastic convert to Sunlight’s magic.

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