The campaign aimed at communicating that Sundown guarantees protection from the sun. Sundown not only provides long-lasting protection for everyone, including children, but is also water-resistant and makes going to the beach a truly relaxing experience free from worry. The ad works off the premise that nothing is more relaxing than a Zen Garden. So, we put a beach in the middle of a Zen Garden to show that Sundown users can relax and enjoy the peace of mind that comes from using Sundown.