Cannes Lions
ALMAPBBDO, Sao Paulo / BOTICARIO / 2014
Overview
Entries
Credits
Execution
The Sunscreen Scanner app was launched through a video that shows a variety of summer fails that can happen when people don’t apply sunscreen properly. It’s available as a free download from the App Store.
The app also provides consumers with tips on how to protect themselves from the sun, and shows them the ideal O Boticário sunscreen based on their skin type.
Outcome
- Sales of O Boticário’s sunscreen line increased by 85.6% compared to the previous year.
- Sales of one specific product, an SPF 50 sunscreen lotion for the face, increased by a whopping 163%.
- The app became a service.
Now, every time Brazilians go out to enjoy the sun, they know they can count on the app, and end up getting in contact with the brand.
- Spontaneous media in websites and blogs about health, beauty and technology.
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