Cannes Lions
DESGRIPPES GOBE, Paris / UNILEVER / 2008
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Sunsilk knows '20-something' girls: Their burning desire to live, to experience everything, with the beautiful impatience that characterizes youth the world over. They know better than anyone that hair - so vital to them emotionally - is instrumental in 'creating' the life they want.A select few 'icons' perfectly embody this vision of life. Their hair has been fundamental to their own transformation and destiny - it tells their story.
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