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Suono Positivo

AUGE COMMUNICATION, Milan / SAMMONTANA / 2019

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Overview

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Credits

Overview

Background

Nowadays the problems caused by disposable plastic are known by everyone. That’s why the ice cream brand Sammontana at the Jova Beach Party, the summer tour organized by the popstar Jovanotti on the Italian beaches, has decided to reduce the environmental impact through the recycling of plastic.

Idea

Suono Positivo is the project that transforms used plastic into music. We have projected and developed the first machine capable of shred, melt and turn plastic into a filament for 3D printing through a single production process. So we created a limited edition of 1000 recycled plastic records with an exclusive version of the latest single "Nuova Era", recorded directly at the Jova Beach Party. The records were numbered and individually packaged in a special sleeve, made of recycled plastic and they were sold exclusively online. The proceedings went to WWF.

Strategy

Many have responded to the initiative - from Jovanotti fans to those who simply care about the environment - and in a short time the operation has reached hundreds of thousands. The proceedings went to WWF.

Execution

We have studied and built the first machine capable of shred, melt and turn plastic into a filament for 3D printing through a single production process. The machine was designed and built by Kleemotion, an Italian company at the forefront of 3D printer design. For the first time, all the steps necessary to make a fully functional recycled plastic record (not vinyl) have been condensed into a single process:

• The used plastic (PLA), after being washed and dried, is shredded into small parts.

• The fragments are conveyed inside a fuser which, thanks to a worm screw, creates a slurry which is thick but more or less homogeneous.

• This dough is pushed by the same worm screw inside a nozzle to make a filament.

• The filament, entering the head of the 3D printer, is deposited on the matrix that presents in relief what will become the groove of the track.

• Once the this process is ??completed, the record and the matrix are placed under a heated press, so as to guarantee the complete adhesion / incision of the track.

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