Cannes Lions

Super Hero

DENTSU PLUS, Bangkok / MITSUBISHI / 2016

Film
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Recently in many countries there are many escalator accidents when children use escalator alone, Mitsubishi Elevator (Thailand) Co., Ltd. has realized the importance of using the escalators safely. Here comes the inspiration to do viral clips to raise awareness and encourage parents not to neglect their children.

This viral clip aims to educate parents and children how to use the escalator safely step by step in easy ways through Edutainment approach. In an adult’s point of view, an escalator is a facility but for children whose imaginations and curiosity are fanciful, the escalator can be a toy or something parents can never imagine.

At the end of the story, there is a key message saying: “Parents are their kids’ hero. Who can safe their children’s lives by not letting their kids be alone on the escalator.”

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