A survey carried out among the magazine’s readers had a very positive outcome. These, along with the magazine’s objective and measurable results (to which the media planners and advertisers also have access), reinforced the notion that there was quite an impressive set of positive aspects it was important to publicise. The mailing was based on divulging these results, and there was a magnifying glass that helped the addressees read the positive information about the magazine’s performance. An analogy between the magazine and the possibility of good results for the advertiser was suggested: 'Magnify your results. Increase your gains'.

The mailing was sent out to approximately 1,800 advertisers. Due to the recentness of the mailing action, we have so far not had any measurable results. Nevertheless, the client’s feedback was very positive, stating that several advertisers have mentioned the mailing, which shows that the outcome in terms of having caught their attention is good.