OverviewIn a Cricket frenzy country like India ESPN Star Sports launched an Internet Fantasy Cricket concept called 'Super Selector', where a user could choose his own team and gain points as their players scored in international matches.Within months there were more than 1 million Super Selector fans, from around the globe logging on regulaly and tracking their teams performance.Googly Boy Screen-MateThe Googly Boy Screen-Mate was a viral aplication created by Virtual Marketing to advertise, inform and get consumers to register on the Mega Super Selector World Cup game. The 'Googly Boy' character was a downloadable desktop screen-mate, which was a mini zone and was a tool to drive traffic to the online game. Teaser and Launch banner and mailer campaigns were created as part of a complete online marketing activiation. We have had over 184,200 downloads of the application and it has resulted in an average time spent on the zone of over 14 minutes per user session.