We created the bespoke Super Sickie website. The site included downloadable content to support your sickie, sub-websites for information on the fake illnesses we had created, an online film full of hints and tips and to help you with your day off we created a hangover safe playlist on Spotify, a sickie soothing 4 on demand channel and all the highlights of a big game in one place.

Channel 4 saw an increase of 42% on their viewing figures compared to the BBC’s previous year with the advertising campaign being the only tangible difference between both years. The campaign also saw viewers sharing and engaging with the Super Sickie Website on Social Networks.