A man is up on a ladder fixing a wall in a small living room. He gets downand as he walks away he hits what seems to be an expensive vase with theladder. In reality it’s a bop bag with the vase printed on it, we see how itswings back and forth. Superbonder logo.

To demonstrate the benefit, an expensive vase accompanied by a digital board was placed in a high footfall area of a mall. The digital board had censors built in that triggered a loud sound of porcelain shattering, every time someone walked in front of it. People reacted to this sound by turning around to see “what broke,” but to their surprise, they saw the undamaged vase and the message on the digital board that read: Super Bonder. Dries in just 3 seconds.

For the week that the activity lasted, more than 2,500 people interacted with the brand and increased awareness of the product’s benefits.