Cannes Lions

SUPERCHARGER MEAL

RSA FILMS, London / KFC / 2012

Film

Overview

Entries

Credits

Overview

Description

We open on a group of lads, hanging out at home and playing on their car racing computer game.

We soon realise that they're taking the game pretty seriously, as they begin acting out the 'pit stop' in full.

Kitted out in goggles, head phones and oven gloves, the 'pit team' change our racer's tyres (slippers) and 'refuel' him with a KFC Supercharger sandwich and a sip of drink.

After a few words of encouragement and a bit of mix-up, the boys let him back onto the track to continue racing.

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